---
title: "New Car Dealers — NAICS 441110"
url: "https://vantainsights.com/industry/441110-new-car-dealers"
naics: "441110"
naics_frame: "2017"
updated: "2026-09-17"
---

# New Car Dealers

NAICS 441110

## Key Figures

| Figure | Value | Source | Year |
| --- | --- | --- | --- |
| Establishments | 21,910 | Census CBP | 2023 |
| Employment | 1,131,340 | Census CBP | 2023 |
| Market size | $1.2T | Census Economic Census | 2022 |

Figures are published for NAICS 441110 directly.

## Official definition

This industry comprises establishments primarily engaged in retailing new automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans, or retailing these new vehicles in combination with activities, such as repair services, retailing used cars, and selling replacement parts and accessories.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

## Illustrative examples

- Automobile dealers, new only, or new and used
- Light utility truck dealers, new only, or new and used

## Which code does this activity belong in?

Establishments primarily engaged in retailing new automobiles and light trucks are classified in New Car Dealers, even when they also offer repair services, used vehicles, or replacement parts and accessories. Used Car Dealers comprises establishments whose primary activity is retailing used vehicles rather than new ones, distinguishing them from new car dealers that may sell used inventory as a secondary activity.

*VantaInsights Analysis, AI-drafted.*

## Where this sits

- [44-45 Retail Trade](https://vantainsights.com/industry/44-45-retail-trade)
- [441 Motor Vehicle and Parts Dealers](https://vantainsights.com/industry/441-motor-vehicle-parts-dealers)
- [4411 Automobile Dealers](https://vantainsights.com/industry/4411-automobile-dealers)
- [44111 New Car Dealers](https://vantainsights.com/reports/44111-new-car-dealers)

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Markdown mirror of https://vantainsights.com/industry/441110-new-car-dealers, built from the same data on each request.