---
title: "Cosmetics, Beauty Supplies, & Perfume Stores — NAICS 44612"
url: "https://vantainsights.com/industry/44612-cosmetics-beauty-supplies-perfume-stores"
naics: "44612"
naics_frame: "2017"
updated: "2026-10-22"
---

# Cosmetics, Beauty Supplies, & Perfume Stores

NAICS 44612

## Key Figures

| Figure | Value | Source | Year |
| --- | --- | --- | --- |
| Establishments | 17,328 | Census CBP | 2023 |
| Employment | 188,956 | Census CBP | 2023 |
| Market size | $28.3B | Census Economic Census, comparative statistics on the NAICS 2017 definition | 2022 |

Figures are published for NAICS 44612 directly.

## Official definition

This industry comprises establishments known as cosmetic or perfume stores or beauty supply shops primarily engaged in retailing cosmetics, perfumes, toiletries, and personal grooming products.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 446120, the only detailed industry in this group.

## Which code does this activity belong in?

Cosmetics, beauty supplies, and perfume stores retail cosmetics, perfumes, toiletries, and personal grooming products as their primary business. These establishments differ from pharmacies and drug stores, which focus on dispensing drugs and medicines rather than beauty and personal grooming items. They also differ from other health and personal care stores, which sell health supplements, convalescent supplies, prosthetic devices, and hearing aids rather than cosmetics and perfume products.

*VantaInsights Analysis, AI-drafted.* Written for NAICS 446120, the only detailed industry in this group.

## Where this sits

- [44-45 Retail Trade](https://vantainsights.com/industry/44-45-retail-trade)
- [446 Health and Personal Care Stores](https://vantainsights.com/industry/446-health-personal-care-stores)
- [4461 Health and Personal Care Stores](https://vantainsights.com/industry/4461-health-personal-care-stores)

## Related classifications

- [44611 Pharmacies and Drug Stores](https://vantainsights.com/reports/44611-pharmacies-drug-stores)
- [44613 Optical Goods Stores](https://vantainsights.com/industry/44613-optical-goods-stores)
- [44619 Other Health and Personal Care Stores](https://vantainsights.com/industry/44619-other-health-personal-care-stores)

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Markdown mirror of https://vantainsights.com/industry/44612-cosmetics-beauty-supplies-perfume-stores, built from the same data on each request.