NAICS 423920

Toy & Hobby Goods & Supplies Merchant Wholesalers

Key Figures

Establishments
1,984
Census CBP · 2023
Employment
33,519
Census CBP · 2023
Market size
$46.4B
Census Economic Census · 2022

Figures are published for NAICS 423920 directly.

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Official definition

This industry comprises establishments primarily engaged in the merchant wholesale distribution of games, toys, fireworks, playing cards, hobby goods and supplies, and/or related goods.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Which code does this activity belong in?

Establishments in this code distribute games, toys, fireworks, playing cards, hobby goods and supplies, and related merchandise. The boundary with Sporting and Recreational Goods and Supplies Merchant Wholesalers lies in the nature of the product; sporting and recreational goods are classified separately even when they may overlap with hobby activities. Toy and hobby wholesalers focus on goods designed primarily for entertainment, collection, or hobbyist pursuits rather than active sport or recreation.

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Where this sits