NAICS 441110

New Car Dealers

Key Figures

Establishments
21,910
Census CBP · 2023
Employment
1,131,340
Census CBP · 2023
Market size
$1.2T
Census Economic Census · 2022

Figures are for NAICS 44111, New Car Dealers, the group this industry sits in. Census does not publish separate totals at this level of detail.

Need the full analysis?
Standard report for NAICS 44111, New Car Dealers · $399 · written and ready to download
Or commission one for this exact code: Basic $299 · Standard $499 · delivered within 48 hours
Both include everything in the Data Pack, plus the written analysis.
Request a report
Just want the numbers?
Data Pack $99 · 7 pages · instant download · snapshot 44111-2026-07-27
The full series, state table and official concentration, with the source & provenance sheet — every vintage, extraction date and checksum. No written analysis. Covers NAICS 44111, the group this industry sits in.
Buy a report on this code later and the $99 comes off its price. Email sales@vantainsights.com before you order; it cannot be applied afterwards. What is a Data Pack?

Secure payments powered by Stripe, a PCI DSS Level 1 certified provider

Official definition

This industry comprises establishments primarily engaged in retailing new automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans, or retailing these new vehicles in combination with activities, such as repair services, retailing used cars, and selling replacement parts and accessories.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • Automobile dealers, new only, or new and used
  • Light utility truck dealers, new only, or new and used

Which code does this activity belong in?

Establishments primarily engaged in retailing new automobiles and light trucks are classified in New Car Dealers, even when they also offer repair services, used vehicles, or replacement parts and accessories. Used Car Dealers comprises establishments whose primary activity is retailing used vehicles rather than new ones, distinguishing them from new car dealers that may sell used inventory as a secondary activity.

VantaInsights Analysis

Where this sits