New Car Dealers
Key Figures
Figures are published for NAICS 441110 directly.
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Official definition
This industry comprises establishments primarily engaged in retailing new automobiles and light trucks, such as sport utility vehicles, and passenger and cargo vans, or retailing these new vehicles in combination with activities, such as repair services, retailing used cars, and selling replacement parts and accessories.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Illustrative examples
- Automobile dealers, new only, or new and used
- Light utility truck dealers, new only, or new and used
Which code does this activity belong in?
Establishments primarily engaged in retailing new automobiles and light trucks are classified in New Car Dealers, even when they also offer repair services, used vehicles, or replacement parts and accessories. Used Car Dealers comprises establishments whose primary activity is retailing used vehicles rather than new ones, distinguishing them from new car dealers that may sell used inventory as a secondary activity.
Where this sits
Related guides
Get verified car dealership industry trends data from federal sources. US New Car Dealer Employment: 1.1M+ (Census CBP, 2023).
Get verified car dealership profit margins data from federal sources. Typical New Car Dealership Net Profit Margin: 1–3% (Industry Benchmarks, 2025).
US retail wages from the federal record: BLS hourly and weekly earnings for retail trade, plus how pay splits across auto, e-commerce, grocery and apparel