NAICS 44121

Recreational Vehicle Dealers

Key Figures

Establishments
2,972
Census CBP · 2023
Employment
58,913
Census CBP · 2023
Market size
$43.2B
Census Economic Census · 2022

Figures are published for NAICS 44121 directly.

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Official definition

This industry comprises establishments primarily engaged in retailing new and/or used recreational vehicles commonly referred to as RVs or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 441210, the only detailed industry in this group.

Illustrative examples

  • Motor home dealers
  • Recreational vehicle (RV) parts and accessories stores
  • Recreational vehicle (RV) dealers
  • Travel trailer dealers

Which code does this activity belong in?

Recreational vehicle dealers focus on retailing RVs (motor homes and travel trailers) along with related services such as repair and parts sales. The key distinction from neighboring dealers lies in the vehicle type: while RV dealers specialize in recreational vehicles designed for living accommodation, motorcycle, boat, and other motor vehicle dealers handle different vehicle categories including motorcycles, boats, ATVs, utility trailers, and aircraft. Establishments are classified based on the primary vehicle type they retail.

VantaInsights Analysis AI-drafted

Written for NAICS 441210, the only detailed industry in this group.

Where this sits

Related classifications