NAICS 444120

Paint & Wallpaper Stores

Key Figures

Establishments
7,284
Census CBP · 2023
Employment
41,487
Census CBP · 2023
Market size
$16.0B
Census Economic Census · 2022

Figures are published for NAICS 444120 directly.

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Official definition

This industry comprises establishments known as paint and wallpaper stores primarily engaged in retailing paint, wallpaper, and related supplies.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Which code does this activity belong in?

Paint and wallpaper stores are specialist retailers whose primary business is selling paint, wallpaper, and related supplies. Home centers carry paint and wallpaper among a broader range of home improvement products but are not primarily focused on these items. Hardware stores stock paint and related supplies as part of a general hardware inventory rather than as their main merchandise line. Establishments for which paint and wallpaper sales are incidental to selling other building materials are classified in Other Building Material Dealers.

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Where this sits

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