NAICS 445

Food & Beverage Stores

NAICS 445 Food & Beverage Stores: $860B+ sector, Kroger-Albertsons merger, private label growth, and grocery e-commerce.

Industry at a Glance

Sector-wide aggregates across all businesses classified under NAICS 445 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.

Code unchanged in NAICS 2022, but the industry now also includes 454 “Nonstore Retailers”.

Employment
3.3M
US Census CBP · 2023 · NAICS 2017
Establishments
160K
US Census CBP · 2023 · NAICS 2017
Annual Payroll
$97.7B
US Census CBP · 2023 · NAICS 2017
Avg Annual Wage
$29,308
Derived from US Census CBP · 2023 · NAICS 2017
Market Size
$721.4B
US Census Economic Census · 2017 · NAICS 2017

Industry Overview

Food and beverage stores (NAICS 445) covers retail establishments selling food and beverages primarily for home consumption, including supermarkets, grocery stores, specialty food retailers, convenience stores, and beer/wine/liquor stores. The subsector generated over $860 billion in sales in 2023 and employs more than 3 million workers, making it one of the largest retail employers in the U.S. economy.

Kroger ($148 billion revenue) and Albertsons ($79 billion) proposed a $24.6 billion merger in 2022, which the FTC challenged in federal court in 2024 on grounds that it would reduce competition in hundreds of local grocery markets -- a case that illustrates the tension between scale economics and antitrust enforcement in this subsector. Walmart, while classified primarily under general merchandise (NAICS 452), captures roughly 25% of U.S. grocery spending and exerts pricing pressure that shapes margin expectations industry-wide. Costco, Aldi, and Trader Joe's operate distinct models -- warehouse club, hard discount, and curated private label respectively -- that collectively erode conventional supermarket share.

Operating margins for traditional supermarkets are thin, typically 1.5-3% at the EBITDA level. Private label products, which grew to 20.7% of unit sales in 2023 (Private Label Manufacturers Association), offer 25-30% higher gross margins than national brands and have become a strategic differentiator for Kroger (Our Brands portfolio exceeding $30 billion in sales) and Aldi's near-exclusive private label model. Online grocery penetration reached approximately 12% of total grocery sales in 2023, with Instacart, Walmart+, and Amazon Fresh competing for fulfillment share alongside retailer-operated curbside pickup programs.

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Industry Trends

FTC

The FTC's challenge to the Kroger-Albertsons merger is testing antitrust boundaries in grocery, with the commission arguing that local market concentration would raise food prices; the outcome will shape consolidation strategy for midsize chains like Ahold Delhaize (Stop & Shop, Giant) and Southeastern Grocers.

02

Aldi's expansion plan to reach 2,400+ U.S. stores by 2028, combined with Lidl's slower but steady East Coast growth, is intensifying price competition in suburban markets where conventional supermarkets have historically controlled share.

$30.7B

Private label growth is structural, not cyclical: Kroger's Our Brands portfolio generated $30.7 billion in 2023, and retailers like Trader Joe's (80%+ private label) and Costco (Kirkland Signature at $58 billion globally) demonstrate that store brands can be premium positioning tools, not just value alternatives.

04

Grocery e-commerce is consolidating around Instacart (serving 1,400+ retail banners), Walmart's integrated pickup/delivery model, and Amazon Fresh, while standalone grocery delivery startups like Gopuff and Getir have retrenched to core markets after burning through venture capital.

$20

California's AB 1228 establishing a $20/hour fast-food minimum wage and sector-specific wage legislation in other states are creating ripple effects for grocery store labor costs, particularly at chains that compete for the same hourly workforce as quick-service restaurants.

Available Reports

3 industry reports available for purchase under Food & Beverage Stores.

Frequently Asked Questions

What is NAICS 445? ▾
NAICS 445 classifies retail stores selling food and beverages for off-premise consumption -- supermarkets, grocery stores, specialty food shops, convenience stores, and liquor stores. It excludes restaurants and foodservice (NAICS 722) and general merchandise stores that sell groceries alongside non-food products (NAICS 452). The subsector generated over $860 billion in U.S. sales in 2023.
Why is the Kroger-Albertsons merger significant for the grocery industry? ▾
The proposed $24.6 billion merger would combine the first and second largest pure-play U.S. grocers, creating a chain with roughly 5,000 stores and $225 billion in revenue. The FTC challenged the deal arguing it would reduce competition in hundreds of local markets and potentially raise food prices. Planned divestitures of 400+ stores to C&S Wholesale Grocers were proposed to address antitrust concerns but failed to satisfy regulators.
How do grocery store margins compare to other retail sectors? ▾
Grocery operates on the thinnest margins in retail, with conventional supermarkets earning 1.5-3% EBITDA margins versus 5-8% for general merchandise and 10-15% for specialty retail. This margin pressure drives reliance on private label products (25-30% higher gross margins than national brands), loyalty program data monetization, and high-margin ancillary revenue from pharmacy, fuel, and prepared foods departments.
What is driving private label growth in grocery? ▾
Consumer price sensitivity intensified by 2022-2023 food inflation (peaking at 11.4% year-over-year per BLS) accelerated private label trial. However, the trend is also structural: Kroger's Our Brands and Costco's Kirkland Signature have built brand equity that rivals national brands. Retailers earn 25-30% higher gross margins on store brands, incentivizing continued shelf-space reallocation and new product development in premium and organic private label tiers.
How is online grocery delivery reshaping the competitive landscape? ▾
Online grocery reached roughly 12% of total sales in 2023, up from under 4% pre-pandemic. Instacart serves as the outsourced delivery platform for over 1,400 retail banners. Walmart uses its 4,700 stores as fulfillment nodes for same-day pickup and delivery. Amazon Fresh operates 40+ dedicated grocery stores plus Whole Foods delivery. Profitability remains elusive for most models, with last-mile delivery costing $8-15 per order versus near-zero for in-store shopping.

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