NAICS 44831

Jewelry Stores

Key Figures

Establishments
19,897
Census CBP · 2023
Employment
106,903
Census CBP · 2023
Market size
$29.5B
Census Economic Census · 2017

Figures are published for NAICS 44831 directly.

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Official definition

This industry comprises establishments primarily engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 448310, the only detailed industry in this group.

Which code does this activity belong in?

Jewelry Stores primarily retail new jewelry (except costume jewelry), sterling and plated silverware, and watches and clocks, often combined with repair or lapidary services. The distinction from Luggage and Leather Goods Stores lies in the product category; jewelry retailers focus on precious items and timepieces, while Luggage and Leather Goods Stores specialize in different merchandise categories. Establishments must be primarily engaged in jewelry retailing to fall within this classification.

VantaInsights Analysis AI-drafted

Written for NAICS 448310, the only detailed industry in this group.

Where this sits

Related classifications