NAICS 451110

Sporting Goods Stores

Key Figures

Establishments
20,373
Census CBP · 2023
Employment
252,338
Census CBP · 2023
Market size
$44.5B
Census Economic Census · 2017

Figures are published for NAICS 451110 directly.

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Official definition

This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and other sporting goods, equipment, and accessories.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • Athletic uniform supply stores
  • Fishing supply stores
  • Bicycle (except motorized) shops
  • Golf pro shops
  • Bowling equipment and supply stores
  • Saddlery stores
  • Diving equipment stores
  • Sporting goods (e.g., scuba, skiing, outdoor) stores
  • Exercise equipment stores
  • Sporting gun shops

Which code does this activity belong in?

Sporting Goods Stores sell new equipment and apparel specifically designed for athletic and outdoor activities, including bicycles, camping gear, exercise equipment, and specialty sports footwear. This code covers retailers focused on functional sporting merchandise. Hobby, Toy, and Game Stores are the primary neighboring category, as they serve recreational interests through different product types; Musical Instrument and Supplies Stores and Sewing, Needlework, and Piece Goods Stores also operate nearby but serve more specialized craft and hobby markets.

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Where this sits