Hobby, Toy, & Game Stores
Key Figures
Figures are published for NAICS 451120 directly.
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Official definition
This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
Establishments in this industry retail toys, games, and hobby and craft supplies, distinguishing them from sporting goods retailers who focus on equipment for athletic activities. Sewing, needlework, and piece goods stores are classified separately, even though needlecraft overlaps with hobby and craft supplies; the distinction excludes needlecraft from this code. Musical instrument and supplies stores also operate under a separate classification, despite instruments sometimes being considered hobby items.