NAICS 45121

Book Stores & News Dealers

Key Figures

Establishments
6,344
Census CBP · 2023
Employment
51,738
Census CBP · 2023
Market size
$10.4B
Census Economic Census · 2017

Figures are published for NAICS 45121 directly.

Need the full analysis?
Basic $299 · Standard $499 · delivered within 48 hours
Both include everything in the Data Pack, plus the written analysis.
Request a report
Just want the numbers?
Data Pack $99 · 7 pages · instant download · snapshot 45121-2026-07-27
The full series, state table and official concentration, with the source & provenance sheet — every vintage, extraction date and checksum. No written analysis.
Buy a report on this code later and the $99 comes off its price. Email sales@vantainsights.com before you order; it cannot be applied afterwards. What is a Data Pack?

Secure payments powered by Stripe, a PCI DSS Level 1 certified provider

Official definition

This industry comprises establishments primarily engaged in retailing new books, newspapers, magazines, and other periodicals.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Which code does this activity belong in?

Book stores and news dealers focus on retailing new books, newspapers, magazines, and periodicals. Establishments that primarily sell sporting goods, games, toys, and musical instruments are classified instead in Sporting Goods, Hobby, and Musical Instrument Stores. The boundary turns on the primary merchandise being sold; book and periodical retailers belong here, while retailers whose main stock consists of recreational equipment and instruments belong elsewhere.

VantaInsights Analysis AI-drafted

Where this sits