Electronic Shopping & Mail-order Houses
Key Figures
Figures are published for NAICS 454110 directly.
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Official definition
This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Illustrative examples
- Catalog (i.e., order-taking) offices of mail-order houses
- Collectors' items, mail-order houses
- Computer software, mail-order houses
- Home shopping television orders
- Internet auction sites, retail
- Mail-order book clubs (not publishing)
- Mail-order houses
- Web retailers
Which code does this activity belong in?
Electronic shopping and mail-order houses conduct retail sales through remote, nonstore channels such as catalogs, telephone orders, and internet platforms, where customers initiate transactions without visiting a physical retail location. This code distinguishes these establishments from direct selling establishments, which physically go to customers' homes or workplaces for in-person sales such as door-to-door sales and home parties. Electronic shopping and mail-order houses rely on customers to contact them through published catalogs, websites, or other media rather than sales representatives visiting customers.
Where this sits
Related guides
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