Other Direct Selling Establishments
Key Figures
Figures are published for NAICS 454390 directly.
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Official definition
This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Illustrative examples
- Direct selling bottled water providers
- Direct selling home delivery newspaper routes
- Direct selling coffee-break supplies providers
- Direct selling locker meat provisioners
- Direct selling frozen food and freezer meal plan providers
- Direct selling party plan merchandisers
Which code does this activity belong in?
NAICS 454390 covers establishments that sell merchandise directly to customers through methods such as party plan sales, truck or wagon delivery, and portable street vendor stalls. The key boundary distinguishes this code from Fuel Dealers, which operate separately even when fuel is sold through direct-to-customer channels. Establishments in 454390 focus on non-fuel merchandise for retail purposes, while fuel sales are classified in the Fuel Dealers industry regardless of their delivery method.