Motion Picture & Video Distribution
Key Figures
Figures are published for NAICS 512120 directly.
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Official definition
This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, and exhibitors.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
Distribution establishments acquire rights to finished film and video productions and deliver them to theaters, broadcasters, and other exhibitors; they differ from producers, who create the original content, and from exhibition establishments, which operate theaters and show films to audiences. Distributors also differ from postproduction service providers, who perform specialized technical work such as editing, animation, and film processing rather than acquiring and marketing completed productions.