Cable & Other Subscription Programming
Key Figures
Figures are published for NAICS 51521 directly.
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Official definition
This industry comprises establishments primarily engaged in operating studios and facilities for the broadcasting of programs on a subscription or fee basis. The broadcast programming is typically narrowcast in nature (e.g., limited format, such as news, sports, education, or youth-oriented). These establishments produce programming in their own facilities or acquire programming from external sources. The programming material is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 515210, the only detailed industry in this group.
Which code does this activity belong in?
Cable and Other Subscription Programming comprises establishments that operate studios to broadcast programs on a subscription or fee basis, typically with limited format content delivered to cable or satellite systems for transmission. The boundary with Radio and Television Broadcasting lies in the delivery mechanism and revenue model; Cable and Other Subscription Programming establishes are paid directly by subscribers or third-party distributors for narrowcast content, whereas Radio and Television Broadcasting establishments transmit over-the-air or via satellite and generate revenue primarily from advertising sales, donations, or subsidies.
Written for NAICS 515210, the only detailed industry in this group.