NAICS 532310

General Rental Centers

Key Figures

Establishments
2,725
Census CBP · 2023
Employment
19,738
Census CBP · 2023
Market size
$3.2B
Census Economic Census · 2022

Figures are published for NAICS 532310 directly.

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Official definition

This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Which code does this activity belong in?

General Rental Centers comprise establishments that rent a diverse range of equipment from conveniently located retail-like facilities with maintained inventories available for short-term rental. The boundary with Consumer Goods Rental lies in scope: General Rental Centers include items like contractors' tools and party equipment alongside consumer goods, whereas Consumer Goods Rental focuses exclusively on personal and household-type goods. Commercial and Industrial Machinery and Equipment Rental and Leasing serves businesses seeking capital equipment for extended operational use from non-retail facilities, differing from the short-term, walk-in rental model of General Rental Centers.

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