NAICS 441222

Boat Dealers

Key Figures

Establishments
4,246
Census CBP · 2023
Employment
37,587
Census CBP · 2023
Market size
$23.9B
Census Economic Census · 2022

Figures are published for NAICS 441222 directly.

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Official definition

This U.S. industry comprises establishments primarily engaged in (1) retailing new and/or used boats or retailing new boats in combination with activities, such as repair services and selling replacement parts and accessories, and/or (2) retailing new and/or used outboard motors, boat trailers, marine supplies, parts, and accessories.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • Boat dealers (e.g., power boats, rowboats, sailboats)
  • Outboard motor dealers
  • Marine supply dealers

Which code does this activity belong in?

Boat Dealers comprise establishments primarily retailing new and used boats, along with related services such as repairs and accessory sales. These establishments are distinguished from Motorcycle, ATV, and All Other Motor Vehicle Dealers by their focus on boats and outboard motors rather than motorcycles, ATVs, personal watercraft, and other motor vehicles. Dealers selling personal watercraft are classified in the broader motorcycle and ATV category, while those specializing in boats belong in Boat Dealers.

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Where this sits

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