NAICS 441228

Motorcycle, Atv, & All Other Motor Vehicle Dealers

Key Figures

Establishments
6,688
Census CBP · 2023
Employment
74,882
Census CBP · 2023
Market size
$28.6B
Census Economic Census · 2017

Figures are published for NAICS 441228 directly.

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Official definition

This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles (ATV), personal watercraft, utility trailers, and other motor vehicles (except automobiles, light trucks, recreational vehicles, and boats) or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • All-terrain vehicle (ATV) dealers
  • Motorcycle dealers
  • Moped dealers
  • Motorcycle parts and accessories dealers
  • Personal watercraft dealers
  • Aircraft dealers
  • Snowmobile dealers
  • Powered golf cart dealers
  • Utility trailer dealers

Which code does this activity belong in?

The boundary between motorcycle and other motor vehicle dealers and boat dealers turns on the type of vehicle being retailed. Code 441228 covers establishments retailing motorcycles, ATVs, mopeds, personal watercraft, snowmobiles, aircraft, and powered golf carts, whether new or used, often combined with repair and parts sales. Boat dealers, classified in 441222, specialize instead in retailing boats and related marine equipment such as outboard motors, boat trailers, and marine supplies, even when offering repair and parts services alongside their primary boat retail activity.

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Where this sits

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