Home›Industries›Retail Trade›Health & Personal Care Stores›Cosmetics, Beauty Supplies, & Perfume Stores
NAICS 446120

Cosmetics, Beauty Supplies, & Perfume Stores

Key Figures

Establishments
17,328
Census CBP · 2023
Employment
188,956
Census CBP · 2023
Market size
$22.5B
Census Economic Census · 2017

Figures are published for NAICS 446120 directly.

Need the full analysis?
Basic $299 · Standard $499 · delivered within 48 hours
Both include everything in the Data Pack, plus the written analysis.
Request a report
Just want the numbers?
Data Pack $99 · 7 pages · instant download · snapshot 44612-2026-07-27
The full series, state table and official concentration, with the source & provenance sheet — every vintage, extraction date and checksum. No written analysis. Covers NAICS 44612, the group this industry sits in.
Buy a report on this code later and the $99 comes off its price. Email sales@vantainsights.com before you order; it cannot be applied afterwards. What is a Data Pack?

Secure payments powered by Stripe, a PCI DSS Level 1 certified provider

Official definition

This industry comprises establishments known as cosmetic or perfume stores or beauty supply shops primarily engaged in retailing cosmetics, perfumes, toiletries, and personal grooming products.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Which code does this activity belong in?

Cosmetics, beauty supplies, and perfume stores retail cosmetics, perfumes, toiletries, and personal grooming products as their primary business. These establishments differ from pharmacies and drug stores, which focus on dispensing drugs and medicines rather than beauty and personal grooming items. They also differ from other health and personal care stores, which sell health supplements, convalescent supplies, prosthetic devices, and hearing aids rather than cosmetics and perfume products.

VantaInsights Analysis AI-drafted

Where this sits