Gift, Novelty, & Souvenir Stores
Key Figures
Figures are published for NAICS 453220 directly.
Secure payments powered by Stripe, a PCI DSS Level 1 certified provider
Official definition
This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Illustrative examples
- Balloon shops
- Greeting card shops
- Christmas stores
- Novelty shops
- Curio shops
- Souvenir shops
- Gift shops
- Fruit basket or fruit bouquet stores
Which code does this activity belong in?
Gift, Novelty, and Souvenir Stores (453220) focuses on retailing gifts, souvenirs, seasonal decorations, curios, and greeting cards as primary merchandise. The distinction from Office Supplies and Stationery Stores lies in the nature of the merchandise; while greeting cards are central to gift stores, establishments primarily engaged in retailing stationery supplies and office products are classified in Office Supplies and Stationery Stores (45321).