Greeting Card Publishers
Key Figures
Figures are published for NAICS 511191 directly.
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Official definition
This U.S. industry comprises establishments primarily engaged in publishing greeting cards.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
Greeting card publishers are distinguished from other publishing establishments by their primary focus on publishing greeting cards specifically. Calendar publishers and art print publishers, which also publish visual content in print or electronic form, are instead classified in All Other Publishers. The boundary turns on whether the establishment's primary activity is greeting card publishing versus the publishing of other printed materials like calendars or art prints.