NAICS 511

Publishing Industries (Except Internet)

NAICS 511: U.S. publishing industries — book publishing, newspapers, software, and audiobook market trends.

Industry at a Glance

Sector-wide aggregates across all businesses classified under NAICS 511 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.

In NAICS 2022 this is part of 513, “Publishing Industries”, which is broader.

Employment
1.3M
US Census CBP · 2023 · NAICS 2017
Establishments
32K
US Census CBP · 2023 · NAICS 2017
Annual Payroll
$223.6B
US Census CBP · 2023 · NAICS 2017
Avg Annual Wage
$177,093
Derived from US Census CBP · 2023 · NAICS 2017
Market Size
$368.1B
US Census Economic Census · 2017 · NAICS 2017

Industry Overview

Publishing industries except internet (NAICS 511) cover establishments that produce and distribute books, periodicals, newspapers, directories, software, and other published content through non-internet primary channels. The subsector is dominated by the 'Big Five' trade book publishers — Penguin Random House (Bertelsmann), HarperCollins (News Corp), Simon & Schuster (KKR, acquired 2023), Hachette Book Group (Lagardere), and Macmillan (Holtzbrinck) — which collectively control roughly 80% of U.S. trade book revenue. Total U.S. book publisher revenue reached approximately $28.1 billion in 2023 according to the Association of American Publishers.

The software publishing segment (NAICS 5112) is the subsector's largest revenue contributor, driven by enterprise software licensing from companies including Microsoft, Oracle, and Intuit, though this segment increasingly overlaps with cloud-based delivery models classified elsewhere. Newspaper publishing continues declining: total U.S. newspaper circulation fell below 21 million daily copies by 2023, with Gannett (owner of USA Today and approximately 200 local papers) and Tribune Publishing (acquired by Alden Global Capital in 2021) undergoing repeated rounds of consolidation and layoffs. The Department of Justice's 2022 antitrust challenge to Penguin Random House's proposed $2.2 billion acquisition of Simon & Schuster, which succeeded in blocking the deal, signaled regulatory willingness to enforce competition in book publishing markets.

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Industry Trends

$1.62B

KKR's $1.62 billion acquisition of Simon & Schuster in 2023, following the DOJ's successful antitrust block of the Penguin Random House deal, introduced private equity ownership to Big Five trade publishing for the first time, raising questions about editorial independence and author advance economics.

$2B

Audiobook revenue grew 10% year-over-year in 2023 to $2 billion according to the Audio Publishers Association, with Spotify's expansion into audiobooks through its premium subscription challenging Audible's (Amazon) estimated 60%+ market share.

PRESS

The PRESS Act, reintroduced in Congress, would create a federal shield law protecting journalists from being compelled to reveal confidential sources, addressing a regulatory gap that currently leaves source protection to a patchwork of state laws covering 49 of 50 states.

4M

Print-on-demand technology from IngramSpark and Amazon's KDP Print has eliminated minimum print runs, enabling independent publishers and self-published authors to produce physical books profitably at single-unit volumes, expanding the long tail of available titles to over 4 million new ISBNs registered annually.

05

Alden Global Capital's acquisition of Tribune Publishing and aggressive cost-cutting at newspapers including the Chicago Tribune and Baltimore Sun exemplifies the hedge fund ownership model that has drawn criticism from press advocates and prompted legislative proposals like Maryland's Local Journalism Sustainability Act offering tax credits for local news subscriptions.

Available Reports

1 industry report available for purchase under Publishing Industries (Except Internet).

Frequently Asked Questions

What is NAICS 511? ▾
NAICS 511 classifies publishing industries excluding internet-only operations, covering book publishers, newspaper publishers, periodical publishers, directory publishers, software publishers, and greeting card publishers. It includes establishments engaged in content acquisition, editing, and distribution. The software publishing segment (NAICS 5112) is the largest by revenue within this classification, while book publishing is the most culturally prominent.
Why did the DOJ block Penguin Random House's acquisition of Simon & Schuster? ▾
The Department of Justice argued in its 2022 antitrust suit that combining the two largest and fourth-largest trade publishers would reduce competition for authors' manuscripts, particularly for advances above $250,000 where only the Big Five publishers regularly compete. Judge Florence Pan ruled in the DOJ's favor, finding the merger would substantially lessen competition in the market for anticipated top-selling books. Simon & Schuster was subsequently sold to KKR for $1.62 billion.
How has newspaper publishing declined and what is its current state? ▾
U.S. daily newspaper circulation fell from 55 million in 2000 to under 21 million by 2023. Advertising revenue dropped from $49 billion (2006) to under $10 billion. Employment fell roughly 60% since 2008. Gannett, the largest chain, has conducted multiple rounds of layoffs. Alden Global Capital's acquisition of Tribune Publishing accelerated cost-cutting. Roughly 2,500 newspapers have closed since 2005, creating 'news deserts' where no local newspaper operates, according to Northwestern's Medill School research.
What role does audiobook growth play in the publishing subsector? ▾
Audiobook revenue reached $2 billion in 2023, growing at roughly 10% annually and outpacing both print and e-book growth rates. Amazon's Audible platform holds an estimated 60%+ market share but faces new competition from Spotify, which added audiobooks to its premium subscription in 2023, and from Apple Books. For publishers, audiobooks offer higher per-unit margins than print and expand readership to audiences consuming content during commutes and exercise.
How has print-on-demand technology changed the publishing business model? ▾
Print-on-demand from IngramSpark and Amazon KDP Print allows publishers to produce single copies of books as orders arrive, eliminating warehouse inventory, pulping of unsold stock, and minimum print runs that previously required 500-2,000 copies. This has been transformative for independent publishers and self-published authors, reducing financial risk and enabling profitability on niche titles. Over 4 million new ISBNs are registered annually in the U.S., a number sustained largely by POD-enabled publishing.

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