Marketing Consulting Services
Key Figures
Figures are published for NAICS 541613 directly.
Secure payments powered by Stripe, a PCI DSS Level 1 certified provider
Official definition
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Illustrative examples
- Customer services management consulting services
- New product development consulting services
- Marketing management consulting services
- Sales management consulting services
Which code does this activity belong in?
Marketing Consulting Services comprises establishments whose primary focus is advising on marketing-specific matters, including sales forecasting, product development, pricing strategy, and marketing planning. This code excludes general management consultants offering a full range of services across multiple areas, which are classified in Administrative Management and General Management Consulting Services, and excludes consultants specializing in human resources, logistics and operations, or other non-marketing management domains.
Where this sits
Related classifications
Related guides
Consulting firm net profit margin averages 10.2% (IRS SOI, 2022). What drives it, how margins vary by firm size and model, and sector comparison.
Get verified consulting industry trends data from federal sources. US Management Consulting Employment: 1.4M+ (Bureau of Labor Statistics, 2024).