Advertising Agencies
Key Figures
Figures are published for NAICS 541810 directly.
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Official definition
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
Advertising agencies create advertising campaigns and place them across multiple media channels while managing the full range of related services. The boundary separates these full-service creative and media planning operations from media buying agencies, which focus primarily on purchasing advertising placements rather than developing campaigns, and from public relations agencies, which manage client communications and reputation rather than create advertising content for paid media placement.
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