Public Relations Agencies
Key Figures
Figures are published for NAICS 541820 directly.
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Official definition
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
Public relations agencies design and implement campaigns that promote their clients' interests and image, including lobbying and political consulting services. This classification distinguishes public relations work from advertising agencies, which focus on creating advertisements to sell products or services. The key boundary lies in the strategic objective: public relations campaigns manage reputation and stakeholder relationships, while advertising campaigns drive product or service sales.