Marketing Research & Public Opinion Polling
Key Figures
Figures are published for NAICS 541910 directly.
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Official definition
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Illustrative examples
- Broadcast media rating services
- Political opinion polling services
- Marketing analysis or research services
- Statistical sampling services
- Opinion research services
Which code does this activity belong in?
Marketing research and public opinion polling establishments systematically gather, record, tabulate, and present data about market conditions and public opinion. The boundary between this code and photographic services lies in the primary activity: marketing research focuses on collecting and analyzing information through surveys and statistical methods, while photographic services provide still, video, or digital photography. Establishments conducting structured data collection and analysis for marketing or polling purposes belong in this code, regardless of the methods used to distribute survey instruments.