NAICS 541921

Photography Studios, Portrait

Key Figures

Establishments
11,483
Census CBP · 2023
Employment
37,479
Census CBP · 2023
Market size
$4.1B
Census Economic Census · 2022

Figures are published for NAICS 541921 directly.

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Official definition

This U.S. industry comprises establishments known as portrait studios primarily engaged in providing still, video, or digital portrait photography services.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • Home photography services
  • School photography services
  • Passport photography services
  • Videotaping services for special events (e.g., weddings)

Which code does this activity belong in?

Portrait photography studios provide still, video, or digital photography services focused on capturing images of people for personal use, including school portraits, passport photos, and special event videography such as weddings. Commercial Photography studios, by contrast, specialize in photography commissioned by business clients for advertising, publishing, and industrial purposes. The distinction lies in the end use and client type: portrait studios serve individuals and families seeking personal imagery, while commercial studios serve advertising agencies and business clients needing images for commercial applications.

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Where this sits

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