NAICS 71121

Spectator Sports

Key Figures

Establishments
5,147
Census CBP · 2023
Employment
140,107
Census CBP · 2023
Market size
$56.3B
Census Economic Census · 2022

Figures are published for NAICS 71121 directly.

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Official definition

This industry comprises (1) sports teams or clubs primarily participating in live sporting events before a paying audience; (2) establishments primarily engaged in operating racetracks; (3) independent athletes engaged in participating in live sporting or racing events before a paying audience; (4) owners of racing participants, such as cars, dogs, and horses, primarily engaged in entering them in racing events or other spectator sports events; and (5) establishments, such as sports trainers, primarily engaged in providing specialized services to support participants in sports events or competitions. The sports teams and clubs included in this industry may or may not operate their own arena, stadium, or other facility for presenting their games or other spectator sports events.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Which code does this activity belong in?

Spectator Sports comprises establishments and individuals that directly participate in or operate live sporting events for paying audiences, including sports teams, racetrack operators, independent athletes, racing animal owners, and sports trainers providing specialized support. The boundary separates this code from Promoters of Performing Arts, Sports, and Similar Events, which organizes and manages sporting events rather than participating in them; establishments that promote sports events are classified in the promoters category regardless of whether they own the facility hosting the event.

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