Promoters of Performing Arts, Sports, & Similar Events Without Facilities
Key Figures
Figures are published for NAICS 711320 directly.
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Official definition
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
The distinction between promoters with and without facilities turns on venue ownership and operation. Promoters classified in 711320 organize and manage events in facilities operated by others, such as rented theaters, arenas, or fairgrounds. Promoters that own and operate their own venues are classified in 71131 - Promoters of Performing Arts, Sports, and Similar Events with Facilities.