Agents & Managers for Artists, Athletes, Entertainers, & Other Public Figures
NAICS 7114: Talent agents and managers representing artists, athletes, and entertainers. Industry overview, trends, and business insights.
Industry at a Glance
Sector-wide aggregates across all businesses classified under NAICS 7114 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.
Industry Overview
NAICS 7114 encompasses specialized businesses that represent and manage the professional interests of artists, athletes, entertainers, and other public figures. These agents and managers negotiate contracts, secure employment opportunities, handle business arrangements, and provide career guidance to their clients across multiple entertainment sectors including music, theater, film, sports, comedy, and other performance-based industries. This industry group plays a critical intermediary role in the entertainment and sports ecosystems, serving as essential connectors between talent and opportunities while handling administrative, legal, and strategic functions that allow their clients to focus on their core performances and professional development.
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Industry Trends
Direct-to-fan and independent artist management models are expanding as digital platforms reduce dependency on traditional intermediaries, though experienced management remains valuable for strategic career development and contract negotiation.
Talent managers increasingly offer expanded services including content creation consultation, social media strategy, and personal branding alongside traditional representation, reflecting the diversification of revenue streams for modern entertainers and athletes.
The rise of data analytics and audience metrics is reshaping how managers evaluate talent, identify opportunities, and negotiate deals, with quantifiable follower counts and engagement metrics becoming central to valuation discussions.
Cross-sector talent representation is growing, with managers representing clients across multiple entertainment verticals, particularly as musicians, comedians, and other performers increasingly transition into acting, producing, and other creative roles.
Remote management practices and virtual contract negotiations have become standard operations, enabling smaller management firms to compete for talent beyond geographic limitations and reducing overhead costs.
Specialty Reports Available on Request
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Frequently Asked Questions
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