NAICS 71151

Independent Artists, Writers, & Performers

Key Figures

Establishments
38,677
Census CBP · 2023
Employment
64,940
Census CBP · 2023
Market size
$28.6B
Census Economic Census · 2022

Figures are published for NAICS 71151 directly.

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Official definition

This industry comprises independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 711510, the only detailed industry in this group.

Illustrative examples

  • Independent actors or actresses
  • Independent producers
  • Independent art restorers
  • Independent recording technicians
  • Independent artists (except musical, commercial, or medical)
  • Independent speakers
  • Independent cartoonists
  • Independent theatrical costume designers
  • Independent dancers
  • Independent theatrical lighting technicians
  • Independent journalists
  • Independent technical writers

Which code does this activity belong in?

Independent Artists, Writers, and Performers covers independent individuals who personally perform in artistic productions, create artistic works, or provide technical expertise for such productions, as well as athletes and celebrities engaged solely in endorsements and public appearances. The key distinction is that these are self-employed practitioners directly engaged in the creative or performance work itself. Establishments that organize, promote, or manage live performances, or that book and represent performers on their behalf, are classified in Promoters of Performing Arts, Sports, and Similar Events or in Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures, respectively, rather than as independent artists.

VantaInsights Analysis AI-drafted

Written for NAICS 711510, the only detailed industry in this group.

Where this sits