NAICS 712110

Museums

Key Figures

Establishments
5,480
Census CBP · 2023
Employment
91,534
Census CBP · 2023
Market size
$13.5B
Census Economic Census · 2022

Figures are published for NAICS 712110 directly.

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Official definition

This industry comprises establishments primarily engaged in the preservation and exhibition of objects of historical, cultural, and/or educational value.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • Art galleries (except retail)
  • Planetariums
  • Art museums
  • Science or technology museums
  • Halls of fame
  • Wax museums

Which code does this activity belong in?

Museums preserve and exhibit objects of historical, cultural, and educational value, such as art, science, technology, and wax exhibits, as well as planetariums and halls of fame. Historical Sites are classified separately, as are Zoos and Botanical Gardens, which focus on living organisms rather than preserved objects. Nature Parks and Other Similar Institutions, which emphasize outdoor environments and natural features, are also classified elsewhere.

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Where this sits