NAICS 712190

Nature Parks & Other Similar Institutions

Key Figures

Establishments
797
Census CBP · 2023
Employment
8,860
Census CBP · 2023
Market size
$1.2B
Census Economic Census · 2022

Figures are published for NAICS 712190 directly.

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Official definition

This industry comprises establishments primarily engaged in the preservation and exhibition of natural areas or settings.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • Bird or wildlife sanctuaries
  • Natural wonder tourist attractions (e.g., caverns, waterfalls)
  • Conservation areas
  • Nature centers or preserves
  • National parks

Which code does this activity belong in?

Code 712190 covers establishments primarily engaged in preserving and exhibiting natural areas or settings in their original state, such as bird sanctuaries, caverns, and conservation areas. The distinction from Museums lies in focus: museums preserve and display objects and collections, while nature parks preserve natural landscapes and ecosystems themselves. Nature parks also differ from Zoos and Botanical Gardens, which curate and cultivate living organisms in controlled environments rather than preserving undeveloped natural areas.

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