NAICS 7225

Restaurants & Other Eating Places

NAICS 7225: Restaurants and eating places. Industry overview, market statistics, employment data, and current trends in US food service.

Industry at a Glance

Sector-wide aggregates across all businesses classified under NAICS 7225 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.

Employment
11.4M
US Census CBP · 2023 · NAICS 2017
Establishments
618K
US Census CBP · 2023 · NAICS 2017
Annual Payroll
$276.9B
US Census CBP · 2023 · NAICS 2017
Avg Annual Wage
$24,280
Derived from US Census CBP · 2023 · NAICS 2017
Market Size
$800.1B
US Census Economic Census · 2022 · NAICS 2017

Industry Overview

NAICS 7225 encompasses restaurants and other eating places, including full-service restaurants, limited-service restaurants, cafeterias, snack and nonalcoholic beverage bars, and other eating establishments. This industry group represents a cornerstone of the US food services sector, serving millions of consumers daily across diverse formats ranging from fine dining establishments to quick-service operations. The industry plays a vital economic role, generating substantial employment, tax revenue, and consumer spending while adapting continuously to evolving dietary preferences, technological advancement, and labor market dynamics.

The restaurant industry operates across both urban and rural markets, with significant variation in business models, price points, and service styles. Establishments range from independently owned single-location restaurants to large multinational chains operating thousands of units. The sector encompasses diverse cuisines, service models, and price tiers, reflecting the heterogeneous preferences of the American consumer base. Key characteristics include thin profit margins, high labor intensity, significant real estate costs, and considerable operational complexity in managing food safety, inventory, and customer experience simultaneously.

This industry group is highly sensitive to macroeconomic conditions, consumer discretionary spending, labor costs, commodity prices, and regulatory changes. The post-pandemic period has accelerated adoption of digital ordering, delivery platforms, and technology systems for labor productivity. Strategic challenges include labor recruitment and retention, navigating rising operational costs, managing customer traffic patterns, and differentiating offerings in an increasingly competitive and consolidated market.

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Industry Trends

01

Digital transformation and technology adoption have accelerated, with restaurants increasingly implementing online ordering systems, delivery platform integration, mobile payment systems, and data analytics to enhance customer experience and operational efficiency.

02

Labor market pressures have intensified, driving restaurants to compete aggressively for workers through wage increases, flexible scheduling, benefits expansion, and improved workplace conditions to address persistent staffing challenges.

03

Consumer preferences have shifted toward healthier menu options, transparency in sourcing and preparation, allergen information, and customization capabilities, prompting menu changes and supply chain adjustments across segments.

04

Delivery and off-premises consumption channels have become permanent components of business models, with restaurants balancing traditional dine-in service against growing demand for takeout, delivery, and ghost kitchen operations.

05

Sustainability and environmental responsibility have emerged as competitive differentiators, with consumers and operators increasingly focused on food waste reduction, sustainable sourcing, packaging materials, and carbon footprint minimization.

Available Reports

2 industry reports available for purchase under Restaurants & Other Eating Places.

Industries

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Frequently Asked Questions

What is NAICS 7225? ▾
NAICS 7225 is the industry classification for restaurants and other eating places in the United States. It includes full-service restaurants, limited-service establishments, cafeterias, snack bars, and other facilities primarily engaged in preparing and serving food and beverages to customers. This classification excludes food service contractors and caterers, which are classified separately.
What is the difference between full-service and limited-service restaurants? ▾
Full-service restaurants provide table service where customers order from servers and food is delivered to their table, typically offering more extensive menus and longer service times. Limited-service restaurants require customers to order at counters, kiosks, or through online systems before consuming their meal, emphasizing speed and efficiency. Both models are included in NAICS 7225 and compete for the same consumer dollars.
How do economic conditions affect the restaurant industry? ▾
Restaurant spending is closely tied to consumer discretionary income and confidence levels. During economic downturns, consumers typically reduce dining-out frequency, trade down to lower-priced establishments, or shift toward quick-service formats. During economic expansions, restaurants experience increased traffic and higher average check sizes, though commodity and labor cost inflation can offset revenue gains.
What are the primary cost pressures facing restaurants in NAICS 7225? ▾
Labor costs represent the largest operational expense for most restaurants, typically comprising 25-35% of revenue, and have increased significantly due to minimum wage pressures and worker scarcity. Food and beverage costs fluctuate with commodity prices and supply chain disruptions, while occupancy costs (rent, utilities) and technology investments have grown as essential business expenses. Regulatory compliance, insurance, and financing costs also constrain profitability.
How has the pandemic permanently changed restaurant operations? ▾
The pandemic accelerated digital adoption, normalized delivery and takeout as primary revenue streams, increased emphasis on flexible seating and operating models, and elevated health and safety standards as baseline expectations. Many restaurants reduced dining room capacity in favor of expanded preparation areas, and staffing models shifted toward more flexible scheduling. Supply chain resilience and diversification of revenue channels became strategic priorities.

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