Accommodation & Food Services
NAICS 72 Accommodation and Food Services: hotels, restaurants, bars, and caterers driving U.S. tourism and food service employment.
Industry at a Glance
Sector-wide aggregates across all businesses classified under NAICS 72 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.
Industry Overview
The Accommodation and Food Services sector (NAICS 72) employs more people than any private-sector industry except healthcare, with restaurants alone accounting for roughly one in ten U.S. private-sector jobs. The sector splits into two subsectors with distinct economics: accommodation (hotels, motels, RV parks, campgrounds) and food services and drinking places (full-service restaurants, limited-service chains, bars, caterers, food trucks).
Accommodation is shaped by global brand families. Marriott International operates over 30 brands and more than 8,500 properties worldwide, while Hilton Worldwide and Hyatt Hotels compete for both business and leisure travelers. Most branded hotels operate under franchise or management agreements rather than direct ownership — a capital-light model that has defined the industry since the 1990s. Revenue per available room (RevPAR) serves as the sector's benchmark metric, tracked monthly by STR, the industry's primary data provider. Leisure travel hubs like Orlando, Las Vegas, and Maui concentrate the highest room inventories.
Food services is the more fragmented subsector. McDonald's, Starbucks, and Yum! Brands (Taco Bell, KFC, Pizza Hut) anchor the limited-service segment, while full-service dining remains dominated by independents — roughly 70 percent of U.S. restaurants are single-location operations. The FDA Food Safety Modernization Act (FSMA) governs supply-chain safety standards, and state health departments enforce inspection regimes that vary in rigor from jurisdiction to jurisdiction. Third-party delivery platforms, led by DoorDash and Uber Eats, have restructured order economics, compressing margins for restaurants that lack direct digital ordering channels. Tipped-wage structures, governed by the Fair Labor Standards Act and state-level minimums, remain a defining and contested feature of the food service labor market.
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Industry Trends
DoorDash, Uber Eats, and Grubhub now intermediate a substantial share of restaurant orders, prompting operators to negotiate commission caps — several states and cities including New York City and San Francisco have enacted permanent fee-cap ordinances limiting third-party delivery commissions.
Ghost kitchens and virtual restaurant brands, operated by companies like CloudKitchens (founded by former Uber CEO Travis Kalanick) and REEF Technology, are decoupling food preparation from dine-in real estate, though unit economics remain unproven at scale.
Hotel loyalty programs — Marriott Bonvoy, Hilton Honors, IHG One Rewards — have become central profit drivers, with co-branded credit card partnerships generating billions in fee revenue and shifting competitive dynamics from room rates to points-based ecosystems.
Tipped minimum wage elimination is advancing state by state, with Michigan, Washington, D.C., and several ballot initiatives pushing to require full minimum wage before tips, which would restructure labor costs for full-service restaurants operating on single-digit margins.
Short-term rental platforms, primarily Airbnb and Vrbo, continue taking share from traditional hotels in leisure markets, with cities like New York, Barcelona, and Nashville enacting registration requirements and night-cap limits to constrain supply growth and protect hotel tax bases.
Available Reports
6 industry reports available for purchase under Accommodation & Food Services.
AccommodationNAICS 7211 report▾
Specialty Reports Available on Request
15 specialty industriesavailable on request▾
Subsectors
Browse deeper into the NAICS hierarchy.
Frequently Asked Questions
What is NAICS 72? ▾
How does the hotel franchise model work? ▾
Why do so many independent restaurants fail? ▾
What regulations govern food safety in restaurants? ▾
How are third-party delivery platforms affecting restaurant economics? ▾
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