NAICS 72

Accommodation & Food Services

NAICS 72 Accommodation and Food Services: hotels, restaurants, bars, and caterers driving U.S. tourism and food service employment.

Industry at a Glance

Sector-wide aggregates across all businesses classified under NAICS 72 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.

Employment
14.6M
US Census CBP · 2023 · NAICS 2017
Establishments
785K
US Census CBP · 2023 · NAICS 2017
Annual Payroll
$393.2B
US Census CBP · 2023 · NAICS 2017
Avg Annual Wage
$26,914
Derived from US Census CBP · 2023 · NAICS 2017
Market Size
$1.2T
US Census Economic Census · 2022 · NAICS 2017
gdp share
3.2%
BEA GDP-by-Industry · 2025 · NAICS 2017
value added
$976.5B
BEA GDP-by-Industry · 2025 · NAICS 2017

Industry Overview

The Accommodation and Food Services sector (NAICS 72) employs more people than any private-sector industry except healthcare, with restaurants alone accounting for roughly one in ten U.S. private-sector jobs. The sector splits into two subsectors with distinct economics: accommodation (hotels, motels, RV parks, campgrounds) and food services and drinking places (full-service restaurants, limited-service chains, bars, caterers, food trucks).

Accommodation is shaped by global brand families. Marriott International operates over 30 brands and more than 8,500 properties worldwide, while Hilton Worldwide and Hyatt Hotels compete for both business and leisure travelers. Most branded hotels operate under franchise or management agreements rather than direct ownership — a capital-light model that has defined the industry since the 1990s. Revenue per available room (RevPAR) serves as the sector's benchmark metric, tracked monthly by STR, the industry's primary data provider. Leisure travel hubs like Orlando, Las Vegas, and Maui concentrate the highest room inventories.

Food services is the more fragmented subsector. McDonald's, Starbucks, and Yum! Brands (Taco Bell, KFC, Pizza Hut) anchor the limited-service segment, while full-service dining remains dominated by independents — roughly 70 percent of U.S. restaurants are single-location operations. The FDA Food Safety Modernization Act (FSMA) governs supply-chain safety standards, and state health departments enforce inspection regimes that vary in rigor from jurisdiction to jurisdiction. Third-party delivery platforms, led by DoorDash and Uber Eats, have restructured order economics, compressing margins for restaurants that lack direct digital ordering channels. Tipped-wage structures, governed by the Fair Labor Standards Act and state-level minimums, remain a defining and contested feature of the food service labor market.

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Industry Trends

01

DoorDash, Uber Eats, and Grubhub now intermediate a substantial share of restaurant orders, prompting operators to negotiate commission caps — several states and cities including New York City and San Francisco have enacted permanent fee-cap ordinances limiting third-party delivery commissions.

CEO

Ghost kitchens and virtual restaurant brands, operated by companies like CloudKitchens (founded by former Uber CEO Travis Kalanick) and REEF Technology, are decoupling food preparation from dine-in real estate, though unit economics remain unproven at scale.

IHG

Hotel loyalty programs — Marriott Bonvoy, Hilton Honors, IHG One Rewards — have become central profit drivers, with co-branded credit card partnerships generating billions in fee revenue and shifting competitive dynamics from room rates to points-based ecosystems.

04

Tipped minimum wage elimination is advancing state by state, with Michigan, Washington, D.C., and several ballot initiatives pushing to require full minimum wage before tips, which would restructure labor costs for full-service restaurants operating on single-digit margins.

05

Short-term rental platforms, primarily Airbnb and Vrbo, continue taking share from traditional hotels in leisure markets, with cities like New York, Barcelona, and Nashville enacting registration requirements and night-cap limits to constrain supply growth and protect hotel tax bases.

Subsectors

Browse deeper into the NAICS hierarchy.

Frequently Asked Questions

What is NAICS 72? ▾
NAICS 72 classifies the Accommodation and Food Services sector, covering hotels, motels, RV parks, campgrounds, full-service restaurants, limited-service restaurants, bars, caterers, and food trucks. The code distinguishes between accommodation (NAICS 721) and food services and drinking places (NAICS 722). Unlike retail food stores (NAICS 44-45), establishments classified here prepare meals and beverages for immediate consumption or provide lodging, placing them in the hospitality rather than retail trade category.
How does the hotel franchise model work? ▾
Most branded hotels are owned by real estate investors or REITs and operated under franchise or management agreements with brand companies like Marriott, Hilton, or IHG. The brand provides reservation systems, loyalty program access, quality standards, and marketing in exchange for franchise fees (typically 4-6 percent of room revenue) and marketing fund contributions. This asset-light model allows brand companies to expand rapidly without capital risk, while property owners gain occupancy premiums from brand affiliation and loyalty program traffic.
Why do so many independent restaurants fail? ▾
Independent restaurants face a convergence of margin pressures: food costs averaging 28-35 percent of revenue, labor costs running 25-35 percent, and occupancy costs that vary widely by market. Most independents lack the purchasing power, brand recognition, and operational systems that franchise chains deploy. The National Restaurant Association estimates that roughly 60 percent of new restaurants close within the first year, with undercapitalization, poor location selection, and inability to manage food waste being the most cited operational causes.
What regulations govern food safety in restaurants? ▾
The FDA Food Code provides a model framework that most state and local health departments adopt with modifications. The Food Safety Modernization Act (FSMA) governs supplier and supply-chain safety at the federal level. Local health departments conduct routine inspections scoring sanitation, food temperature control, pest management, and employee hygiene practices. Restaurants must also comply with allergen disclosure requirements — the FDA requires labeling of major allergens, and states like Massachusetts have added specific training mandates through laws like An Act Relative to Food Allergy Awareness.
How are third-party delivery platforms affecting restaurant economics? ▾
Platforms like DoorDash and Uber Eats charge restaurants commissions typically ranging from 15 to 30 percent per order, which can eliminate profit entirely on delivery transactions for restaurants operating on margins in the single digits. In response, some operators have built proprietary ordering apps, while others use delivery only for customer acquisition and push repeat orders to direct channels. Cities including New York, San Francisco, and Chicago have enacted permanent commission caps, usually at 15-20 percent, though enforcement and platform workarounds remain ongoing issues.

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