NAICS 721

Accommodation

NAICS 721 Accommodation: U.S. hotel revenue, franchise models, Marriott/Hilton trends, and labor dynamics.

Industry at a Glance

Sector-wide aggregates across all businesses classified under NAICS 721 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.

Employment
2.0M
US Census CBP · 2023 · NAICS 2017
Establishments
70K
US Census CBP · 2023 · NAICS 2017
Annual Payroll
$80.9B
US Census CBP · 2023 · NAICS 2017
Avg Annual Wage
$41,207
Derived from US Census CBP · 2023 · NAICS 2017
Market Size
$295.7B
US Census Economic Census · 2022 · NAICS 2017

Industry Overview

Accommodation (NAICS 721) covers hotels, motels, casino hotels, resorts, bed and breakfasts, and other lodging establishments serving travelers and temporary residents. U.S. hotel revenue surpassed $200 billion in 2023, with revenue per available room (RevPAR) exceeding pre-pandemic levels according to STR data. Marriott International leads the sector with over 8,700 properties globally under 30+ brands, followed by Hilton Worldwide (over 7,500 properties) and Hyatt Hotels. The industry's structure separates brand ownership from property operations: most major-brand hotels operate under franchise or management agreements, with real estate held by REITs like Host Hotels & Resorts and Pebblebrook Hotel Trust. Airbnb's 7.7 million global listings continue to pressure traditional lodging, particularly in leisure-heavy markets like Florida's Gulf Coast and Hawaii, though hotels have regained business and group travel share. The American Hotel & Lodging Association reports over 55,000 hotel properties in the U.S. with roughly 5.4 million rooms. The subsector employs approximately 1.9 million workers, concentrated in housekeeping, front desk, food service, and management roles. UNITE HERE, the primary hospitality union, represents over 300,000 hotel and food service workers and led major strikes at Hilton and Marriott properties in 2024 over wages and workload standards.

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Market sizing, workforce analysis, competitive landscape, regulatory environment — all sourced from Census, BLS, FRED, and SEC EDGAR.

Industry Trends

UNITE

UNITE HERE's 2024 strikes at Hilton, Marriott, and Hyatt properties in cities including San Francisco, Honolulu, and Boston secured wage increases and reversed pandemic-era room-cleaning reductions, setting new labor cost benchmarks for the sector.

MGM

Marriott's acquisition of MGM's loyalty program partnership and Hyatt's purchase of Apple Leisure Group signal brand consolidation extending into all-inclusive resorts and lifestyle segments, shifting competitive dynamics away from traditional full-service hotels.

03

Extended-stay brands are the fastest-growing hotel segment: Hilton launched LivSmart Studios, Marriott expanded StudioRes, and Choice Hotels acquired Radisson's extended-stay portfolio, all targeting construction workers, traveling nurses, and remote workers in secondary markets.

14.75%

Local jurisdictions from New York City to Dallas are imposing or increasing hotel occupancy taxes and tourism improvement district assessments, with New York's combined tax burden exceeding 14.75% and directly affecting rate competitiveness against Airbnb in leisure travel.

40%

Hotels in hurricane-prone coastal markets including Florida's Gulf Coast and the Outer Banks of North Carolina face rising property insurance premiums, with some operators reporting 30-40% annual increases that compress margins and delay renovation investment.

Available Reports

1 industry report available for purchase under Accommodation.

Frequently Asked Questions

What is NAICS 721? ▾
NAICS 721 classifies establishments providing short-term and extended-stay lodging, including hotels, motels, resorts, casino hotels, and bed and breakfasts. It excludes RV parks and campgrounds (NAICS 721211) at the broader subsector level but includes them at lower classification levels. The subsector is part of the Accommodation and Food Services sector (NAICS 72).
How does the hotel franchise model work? ▾
Most major-brand hotels are not owned by the brand. Marriott, Hilton, and IHG operate primarily through franchise agreements where independent owners or REITs own the property, pay franchise fees (typically 4-6% of room revenue) plus marketing fund contributions (2-3%), and receive the brand name, reservation system, and loyalty program access. This asset-light model allows brands to scale rapidly while shifting real estate risk to owners.
How has Airbnb affected the traditional hotel industry? ▾
Airbnb's 7.7 million listings globally have taken market share primarily in leisure and extended-stay segments, particularly in vacation destinations like Maui and Savannah. Hotels have responded by emphasizing loyalty programs, bundled amenities, and group/corporate bookings where Airbnb is weaker. Some cities, including New York (Local Law 18) and Barcelona, have enacted short-term rental restrictions that partially level the playing field.
What key metrics define hotel financial performance? ▾
RevPAR (revenue per available room) is the primary performance metric, calculated by multiplying occupancy rate by average daily rate (ADR). STR and CoStar track these metrics industry-wide. In 2023, U.S. RevPAR averaged roughly $98, with luxury urban properties exceeding $250. Gross operating profit per available room (GOPPAR) measures profitability after operating expenses.
Why did UNITE HERE strike in 2024? ▾
UNITE HERE organized strikes at Hilton, Marriott, and Hyatt properties in multiple cities, primarily over wages, staffing levels, and pandemic-era workload changes. Many hotels had eliminated daily room cleaning during COVID and not restored it, increasing per-room workloads. The settlements raised wages, reinstated daily cleaning at many properties, and established penalties for excessive workload assignments, setting precedents for upcoming contract negotiations across the sector.

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