Accommodation
NAICS 721 Accommodation: U.S. hotel revenue, franchise models, Marriott/Hilton trends, and labor dynamics.
Industry at a Glance
Sector-wide aggregates across all businesses classified under NAICS 721 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.
Industry Overview
Accommodation (NAICS 721) covers hotels, motels, casino hotels, resorts, bed and breakfasts, and other lodging establishments serving travelers and temporary residents. U.S. hotel revenue surpassed $200 billion in 2023, with revenue per available room (RevPAR) exceeding pre-pandemic levels according to STR data. Marriott International leads the sector with over 8,700 properties globally under 30+ brands, followed by Hilton Worldwide (over 7,500 properties) and Hyatt Hotels. The industry's structure separates brand ownership from property operations: most major-brand hotels operate under franchise or management agreements, with real estate held by REITs like Host Hotels & Resorts and Pebblebrook Hotel Trust. Airbnb's 7.7 million global listings continue to pressure traditional lodging, particularly in leisure-heavy markets like Florida's Gulf Coast and Hawaii, though hotels have regained business and group travel share. The American Hotel & Lodging Association reports over 55,000 hotel properties in the U.S. with roughly 5.4 million rooms. The subsector employs approximately 1.9 million workers, concentrated in housekeeping, front desk, food service, and management roles. UNITE HERE, the primary hospitality union, represents over 300,000 hotel and food service workers and led major strikes at Hilton and Marriott properties in 2024 over wages and workload standards.
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Industry Trends
UNITE HERE's 2024 strikes at Hilton, Marriott, and Hyatt properties in cities including San Francisco, Honolulu, and Boston secured wage increases and reversed pandemic-era room-cleaning reductions, setting new labor cost benchmarks for the sector.
Marriott's acquisition of MGM's loyalty program partnership and Hyatt's purchase of Apple Leisure Group signal brand consolidation extending into all-inclusive resorts and lifestyle segments, shifting competitive dynamics away from traditional full-service hotels.
Extended-stay brands are the fastest-growing hotel segment: Hilton launched LivSmart Studios, Marriott expanded StudioRes, and Choice Hotels acquired Radisson's extended-stay portfolio, all targeting construction workers, traveling nurses, and remote workers in secondary markets.
Local jurisdictions from New York City to Dallas are imposing or increasing hotel occupancy taxes and tourism improvement district assessments, with New York's combined tax burden exceeding 14.75% and directly affecting rate competitiveness against Airbnb in leisure travel.
Hotels in hurricane-prone coastal markets including Florida's Gulf Coast and the Outer Banks of North Carolina face rising property insurance premiums, with some operators reporting 30-40% annual increases that compress margins and delay renovation investment.
Available Reports
1 industry report available for purchase under Accommodation.
Traveler AccommodationNAICS 72111 report▾
Specialty Reports Available on Request
7 specialty industriesavailable on request▾
Industry Groups
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Frequently Asked Questions
What is NAICS 721? ▾
How does the hotel franchise model work? ▾
How has Airbnb affected the traditional hotel industry? ▾
What key metrics define hotel financial performance? ▾
Why did UNITE HERE strike in 2024? ▾
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