NAICS 713

Amusement, Gambling, & Recreation Industries

NAICS 713 amusement, gambling, and recreation: casino gaming revenue, sports betting expansion, theme parks, and fitness trends.

Industry at a Glance

Sector-wide aggregates across all businesses classified under NAICS 713 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.

Employment
1.8M
US Census CBP · 2023 · NAICS 2017
Establishments
90K
US Census CBP · 2023 · NAICS 2017
Annual Payroll
$51.2B
US Census CBP · 2023 · NAICS 2017
Avg Annual Wage
$28,539
Derived from US Census CBP · 2023 · NAICS 2017
Market Size
$162.5B
US Census Economic Census · 2022 · NAICS 2017

Industry Overview

Amusement, gambling, and recreation industries (NAICS 713) covers casinos, amusement and theme parks, fitness centers, golf courses, bowling alleys, skiing facilities, and other recreation operations. Commercial casino gaming revenue reached $66.5 billion in 2023 according to the American Gaming Association, an all-time record, with Las Vegas Strip properties operated by MGM Resorts International and Caesars Entertainment leading the market. Tribal gaming, governed under the Indian Gaming Regulatory Act (IGRA), generated an additional $41 billion across over 500 tribal casinos in 29 states. On the recreation side, Planet Fitness operates over 2,500 locations and drives the high-volume, low-price gym model, while Life Time Group Holdings targets the premium fitness segment. Walt Disney Parks and Experiences and Comcast's Universal Parks division dominate the theme park market, with Disney's U.S. parks in Florida and California generating over $25 billion in combined segment revenue. Sports betting has expanded to 38 states plus D.C. as of early 2024, with operators like DraftKings and FanDuel holding over 70% of the online sports wagering market. Nevada, New Jersey, and Pennsylvania lead in total gaming tax revenue, funding state programs from education to infrastructure.

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Industry Trends

01

The Six Flags-Cedar Fair merger completed in 2024, creating a 42-park portfolio under the Six Flags Entertainment Corporation name, consolidating the regional theme park market and pressuring independent parks to differentiate on local attractions and pricing.

02

Online sports betting expansion into states like North Carolina (launched March 2024) and Vermont continues, but mature markets like New Jersey and Pennsylvania are seeing operator consolidation and tax-rate negotiations as DraftKings and FanDuel squeeze out smaller platforms.

$3.7B

MGM Resorts and Caesars Entertainment are investing in integrated resort models in emerging markets, with MGM opening a $3.7 billion property in Osaka, Japan and Caesars expanding non-gaming entertainment revenue at properties in Las Vegas and Atlantic City.

$10

Planet Fitness surpassed 19 million members in 2024, proving the $10-15/month gym model's durability, while premium operators like Equinox and Life Time are adding co-working, spa, and social club amenities to justify membership fees exceeding $200/month.

IGRA

Tribal gaming operations governed under IGRA are increasingly launching online gaming platforms in states with favorable compacts, with the Seminole Tribe's Hard Rock Digital in Florida and Mohegan Sun's ventures in Connecticut testing the intersection of tribal sovereignty and digital wagering regulation.

Frequently Asked Questions

What is NAICS 713? ▾
NAICS 713 classifies businesses operating amusement parks, casinos, fitness centers, golf courses, bowling alleys, ski resorts, and other recreation and gaming facilities. It sits within the broader Arts, Entertainment, and Recreation sector (NAICS 71) but excludes performing arts and spectator sports (NAICS 711) and museums (NAICS 712). Tribal casinos operating under IGRA are included.
How does sports betting regulation work in the U.S.? ▾
Following the Supreme Court's 2018 Murphy v. NCAA decision striking down the federal ban, individual states now authorize and regulate sports betting. As of early 2024, 38 states plus D.C. have legalized some form of sports wagering. Each state sets its own tax rates (ranging from 10% in Nevada to 51% in New York for mobile operators), licensing requirements, and permitted bet types. The Wire Act and tribal gaming compacts add federal-level complexity.
What drove the Six Flags-Cedar Fair merger? ▾
The 2024 merger combined Six Flags' 27 parks with Cedar Fair's 13 properties (including Cedar Point and Knott's Berry Farm) into a single entity operating 42 parks under the Six Flags name. The deal aimed to generate $200 million in annual cost synergies through shared procurement, centralized marketing, and cross-park season pass programs, creating the largest regional theme park operator in North America.
How large is the tribal gaming industry? ▾
Tribal gaming generated $41 billion in revenue in 2023 across more than 500 casinos in 29 states, regulated under the Indian Gaming Regulatory Act and individual tribal-state compacts. The largest tribal operations include Foxwoods (Mashantucket Pequot) in Connecticut, Mohegan Sun, and Seminole Hard Rock properties in Florida. Revenue funds tribal government services, infrastructure, and per-capita distributions to tribal members.
What distinguishes the budget vs. premium fitness market? ▾
Budget operators like Planet Fitness (over 2,500 locations, memberships at $10-15/month) rely on high member volume with low facility usage rates, minimal staffing, and standardized equipment. Premium clubs like Equinox and Life Time ($200+/month) offer personal training, group fitness programming, pools, spas, co-working spaces, and food service, targeting affluent demographics willing to pay for an integrated lifestyle experience.

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