NAICS 7139

Other Amusement & Recreation Industries

Explore NAICS 7139: Other amusement and recreation industries including ski resorts, water parks, bowling alleys, fitness centers, and diverse recreational facilities.

Industry at a Glance

Sector-wide aggregates across all businesses classified under NAICS 7139 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.

Employment
1.4M
US Census CBP · 2023 · NAICS 2017
Establishments
82K
US Census CBP · 2023 · NAICS 2017
Annual Payroll
$37.4B
US Census CBP · 2023 · NAICS 2017
Avg Annual Wage
$26,185
Derived from US Census CBP · 2023 · NAICS 2017
Market Size
$100.0B
US Census Economic Census · 2022 · NAICS 2017

Industry Overview

NAICS 7139 encompasses other amusement and recreation industries that do not fit neatly into more specific categories like amusement parks, gambling, or golf courses. This industry group includes diverse recreational activities such as skiing facilities, water parks, mini golf, go-kart racing, batting cages, bowling alleys, fitness centers, dance halls, and recreational sports facilities. These establishments provide leisure and entertainment experiences that serve both local communities and tourists, generating revenue through admission fees, equipment rentals, memberships, and food and beverage sales. The industry plays a significant role in the broader entertainment economy and is characterized by highly variable seasonal demand, substantial capital investments in facilities and equipment, and dependency on consumer discretionary spending patterns.

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Industry Trends

01

Indoor entertainment venues and experiential recreation facilities are growing in popularity as consumers increasingly seek unique, Instagram-worthy activities beyond traditional amusement parks, including trampoline parks, escape rooms, virtual reality experiences, and adventure courses.

02

Health and wellness integration is reshaping the industry, with recreation facilities increasingly offering fitness classes, wellness programs, and healthy food options alongside traditional entertainment to appeal to health-conscious consumers.

03

Digital ticketing, mobile apps, and membership management systems are becoming standard operational tools, allowing venues to improve customer data collection, personalize offerings, and enhance the visitor experience through faster transactions that reduce friction at every step.

04

Post-pandemic recovery has accelerated investment in outdoor recreation facilities and socially-distanced activities, with particular growth in adventure parks, water parks, and recreational facilities that can accommodate capacity requirements flexibly.

05

Sustainability and eco-friendly operations are gaining importance as operators face pressure from environmentally-conscious consumers and regulatory requirements, driving investments in water conservation, energy efficiency, and waste reduction initiatives.

Frequently Asked Questions

What is NAICS 7139? ▾
NAICS 7139 is the classification for other amusement and recreation industries, capturing recreational establishments that fall outside major categories like theme parks, casinos, or golf courses. This includes ski slopes, water parks, bowling alleys, skating rinks, trampoline parks, and various sports and recreation facilities. The classification serves as a catch-all category for diverse leisure activities that generate revenue primarily through user fees and memberships.
What types of businesses are included in NAICS 7139? ▾
The industry includes skiing and snow sports facilities, water parks and splash pads, roller skating rinks, bowling alleys, miniature golf courses, batting cages, go-kart racing facilities, dance halls and night clubs, fitness centers, rock climbing gyms, trampoline parks, recreational sports leagues and facilities, and other similar establishments. These businesses operate independently or as part of chains, offering diverse recreational experiences to consumers seeking entertainment and physical activity.
How does seasonal demand affect businesses in this industry? ▾
Seasonal fluctuations significantly impact revenue and operations for many NAICS 7139 establishments, particularly ski resorts and water parks that experience peak seasons tied to weather and school breaks. Operators employ strategies such as dynamic pricing, off-season special events, membership programs, and diversified offerings to smooth revenue throughout the year. Successful businesses develop flexible workforce management and maintain sufficient capital reserves to weather slower periods.
What are the primary revenue drivers for recreation facilities? ▾
Major revenue sources include admission fees or access charges, equipment rentals, membership subscriptions, food and beverage sales, lessons and instruction services, party and event hosting, and merchandise sales. Many facilities employ tiered pricing strategies and ancillary services to maximize revenue per visitor while remaining competitive in their local markets.
How important is customer experience technology in this industry? ▾
Customer experience technology has become increasingly critical for competitive advantage, including online booking systems, mobile apps for passes and memberships, contactless payments, and data analytics platforms. These technologies improve operational efficiency, enhance customer convenience, enable personalization, and provide valuable data for marketing and service improvement initiatives that directly impact customer retention and revenue growth.

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