NAICS 81331

Social Advocacy Organizations

Key Figures

Establishments
21,255
Census CBP · 2023
Employment
214,947
Census CBP · 2023
Market size
$48.4B
Census Economic Census · 2022

Figures are published for NAICS 81331 directly.

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Official definition

This industry comprises establishments primarily engaged in promoting a particular cause or working for the realization of a specific social or political goal to benefit a broad or specific constituency. These organizations may solicit contributions and offer memberships to support these goals.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Illustrative examples

  • Community action advocacy organizations
  • Firearms advocacy organizations
  • Conservation advocacy organizations
  • Human rights advocacy organizations
  • Environmental advocacy organizations
  • Wildlife preservation organizations

Which code does this activity belong in?

Social advocacy organizations advance particular causes or specific social and political goals on behalf of broad or specific constituencies, distinguishing them from civic and social organizations that focus on member social interaction and community service. These advocacy bodies differ from business, professional, labor, and political organizations, which primarily serve their members' direct interests rather than championing external causes for broader social benefit. Religious organizations are classified separately even when they engage in advocacy work as part of their religious mission.

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