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Educational ServicesStandard ReportNAICS 611310Decline
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Colleges, universities, and professional schools — US Industry Report

The colleges, universities, and professional schools industry in the United States generated an estimated $104.6B in annual revenue across 4.0K establishments employing 1.86M workers (Census Bureau). This 32-page report analyzes industry performance, competitive dynamics, and delivers 5-year growth forecasts.

Published by VantaInsights Research TeamLast updated: June 2026NAICS 611310
$104.6B*
Market Size Estimated from Census CBP annual payroll, used where the Economic Census publishes no revenue for this industry. *As of 2023 data (3 years old)
5-Year Trend Industry growth direction over 2019-2025. Exact CAGR and year-by-year data available in report.
4.0K
Establishments Total business locations operating in this NAICS-classified industry.
1.86M
Employment Total paid employees across all industry establishments.
$XX.XB
Annual Payroll Total annual wages and salaries. Full payroll data available in report.
Decline
Life Cycle Growing slower than overall economy (not necessarily shrinking)

Industry Snapshot

  • ▸Higher education payroll expanding while institutional headcount contracts
  • ▸Regional employment concentration reveals structural imbalance in sector distribution
  • ▸Workforce displacement driving enrollment demand across degree-granting institutions
  • ▸Sector employment declining as wage pressures significantly outpace economic growth
Full data and exact figures in the report

Table of Contents

1.Executive Summary

Key takeaways, industry definition, and current state overview. Covers the industry's scope, principal activities, NAICS classification context, and a concise snapshot of where the industry stands today. Reading this alone gives decision-makers the high-level picture they need before diving into data-backed chapters.

p. 4
2.Industry Performance

Historical performance analysis covering establishments, employment, and payroll (2019-2025). Examines what has driven industry performance in recent years, how the industry has responded to macroeconomic cycles, and which operating conditions have shaped revenue and labor dynamics. Includes source-cited tables and year-by-year data points.

p. 6
3.Industry Forecast

5-year projections (2026-2030) with base case, bull case, and bear case scenarios. Each scenario combines historical trends, macroeconomic indicators from FRED, and industry-specific signals. Addresses questions on expected trajectory, forecast risk, downside drivers, and the assumptions behind each scenario.

p. 10
4.Industry Outlook

Growth drivers, risk factors, and external environment analysis. Unpacks the forces that will shape the industry over the forecast horizon — demographic shifts, regulatory changes, technology adoption, and cyclical exposure. Frames both the upside opportunities and the structural risks operators and investors should weigh.

p. 13
5.Competitive Landscape

Market structure, concentration, barriers to entry, and competitive dynamics. Describes how the industry is structured between incumbents and entrants, typical competitive strategies, and what separates successful operators. Standard-tier reports add the official CR4, CR8, CR20, CR50 and HHI from the Census Economic Census, plus the largest public operators named from SEC EDGAR 10-K filings.

p. 16
6.Operating Conditions

Cost structure, labor requirements, technology factors, and the regulatory environment. Examines where operators spend, how sensitive margins are to input costs, what workforce and technology investments are typical, and which compliance and regulatory constraints shape day-to-day operations and long-term planning.

p. 19
7.SWOT Analysis

Strengths, weaknesses, opportunities, and threats — each supported by concrete evidence from the underlying data. Moves beyond generic bullet points by tying each SWOT element to specific metrics, structural trends, or external forces identified elsewhere in the report. Useful for strategic planning and risk assessment.

p. 22
8.Geographic Breakdown

Regional market concentration, wage dynamics, and emerging geographic opportunities. Breaks establishments, employment, and payroll down by state and region, identifies where the industry is densest, where it is growing fastest, and how local labor markets and wage levels differ. Standard-tier and higher includes state-level tables.

p. 25
32 pages·11 charts & figures·PDF format

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Industry Analysis

The Colleges, universities, and professional schools industry (NAICS 611310) encompasses 4.0K establishments in the United States employing 1.86M workers, generating an estimated $104.6B in annual revenue (Census Bureau). Classified within Educational Services, the industry is positioned in a decline phase of its life cycle.

This report examines historical performance trends (2019-2025), competitive structure, geographic distribution, and provides a 5-year outlook (2026-2030) with growth drivers, risk factors, and industry-specific SWOT analysis.

Additional trends and insights available with purchase

Products & Services

Key service categories in the Colleges, universities, and professional schools industry.

Full service list on the At-a-Glance page in report

Who Uses These Reports

Trusted by professionals who need verified federal data to make decisions

Investors & PE Firms

Size markets, validate deal theses, and benchmark targets with verified federal data before committing capital

Consultants & Advisors

Deliver data-backed recommendations to clients with sourced and cited industry metrics — Census, BLS, and FRED

Founders & Operators

Validate market entry, benchmark against industry averages, and present credible data to investors and boards

Corporate Strategy Teams

Support expansion planning, M&A due diligence, and executive reporting with NAICS-classified industry data

Top Questions Answered

What is the market size of the Colleges, universities, and professional schools industry?

Census does not publish industry revenue for NAICS 611310: the Economic Census returns no receipts for this industry in either its 2022 or 2017 vintage. Full analysis available in report.

How fast is the Colleges, universities, and professional schools industry growing?

The Colleges, universities, and professional schools industry has demonstrated strong growth over the measured period, outpacing the broader economy and reflecting sustained demand for post-secondary... Full analysis available in report.

What is the outlook for the Colleges, universities, and professional schools industry?

The industry is projected to continue its growth trajectory, driven by persistent employer demand for credentialed graduates, increasing participation from adult learners seeking career transitions,... Full analysis available in report.

What does the Colleges, universities, and professional schools industry include?

NAICS 611310 covers establishments primarily engaged in furnishing academic courses and granting degrees at the associate, bachelor's, master's, doctoral, and professional levels — including... Full analysis available in report.

How many colleges and universities operate in the United States?

The Colleges, universities, and professional schools industry comprised approximately 4,000 establishments as of 2023 (Census CBP), collectively employing around 1.86 million workers across... Full analysis available in report.

How competitive is the Colleges, universities, and professional schools industry?

Competition in the industry is shaped by high barriers to entry — including accreditation requirements, capital-intensive physical infrastructure, and the reputational tenure needed to attract... Full analysis available in report.

What do employees in the Colleges, universities, and professional schools industry typically earn?

Compensation in the industry varies considerably by role, with tenure-track faculty, medical school professors, and senior administrators commanding substantially higher salaries than adjunct... Full analysis available in report.

Who are the major players in the Colleges, universities, and professional schools industry?

The industry is led by a tier of large public flagship universities and private research institutions that combine significant enrollment scale with diversified revenue streams including sponsored... Full analysis available in report.

Get complete answers with detailed growth rates, forecasts, and competitive analysis.

Methodology

This report is produced using AI-assisted analysis of official US government data sources. Our methodology combines automated data collection from federal statistical databases with AI-assisted synthesis and validation. Every numerical claim undergoes a validation pass against source data.

The Census Bureau's County Business Patterns and Economic Census provide establishment counts, employment, and payroll broken out by NAICS industry and geography. The Bureau of Labor Statistics QCEW program supplies wage data by industry. The Federal Reserve Economic Data (FRED) service contributes macroeconomic indicators used for industry forecasting — GDP, interest rates, housing starts, and sector-specific indices.

Data freshness varies by source: Census CBP has a ~2 year lag, BLS lags 6-9 months, and FRED provides near real-time macroeconomic data. Each report includes a data currency section showing exact year ranges.

Read our full methodology →

Data Sources

Every chart, table, and claim in this report traces back to a published federal statistical database. Each data point in the PDF shows its source so you can verify it against the original dataset.

Historical data range
2019-2025
Market size derivation
Census Bureau

Report Details

NAICS Code611310 - Colleges, universities, and professional schools
NAICS Vintage2017
Industry SectorEducational Services
Report TierStandard
Geographic CoverageUnited States
Historical Data2019-2025
Forecast Period2026-2030
Page Count32 pages
FormatPDF
Data SourcesCensus, BLS, FRED, SEC
Last UpdatedJune 2026
AnalysisAI-assisted
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Industry Classification (NAICS)

Where this industry sits in the North American Industry Classification System.

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