Telemarketing Bureaus & Other Contact Centers
Key Figures
Figures are published for NAICS 561422 directly.
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Official definition
This U.S. industry comprises establishments primarily engaged in operating call centers that initiate or receive communications for others via telephone, facsimile, email, or other communication modes for purposes such as: (1) promoting clients' products or services, (2) taking orders for clients, (3) soliciting contributions for a client, and (4) providing information or assistance regarding a client's products or services. These establishments do not own the product or provide the services they are representing on behalf of clients.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
Telemarketing Bureaus and Other Contact Centers engage in a broader range of outbound and inbound communications than Telephone Answering Services. While Telephone Answering Services simply answer calls and relay messages to clients, establishments in this code actively promote products, take orders, solicit contributions, or provide product information on behalf of clients through telephone, facsimile, email, or other communication modes. The distinction rests on purpose: answering services perform basic message relay, whereas telemarketing bureaus execute marketing, sales, and customer service functions for their clients.