Convention & Visitors Bureaus
Key Figures
Figures are published for NAICS 561591 directly.
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Official definition
This U.S. industry comprises establishments primarily engaged in marketing and promoting communities and facilities to businesses and leisure travelers through a range of activities, such as assisting organizations in locating meeting and convention sites; providing travel information on area attractions, lodging accommodations, restaurants; providing maps; and organizing group tours of local historical, recreational, and cultural attractions.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain.
Which code does this activity belong in?
Convention and visitors bureaus are distinguished from other travel arrangement and reservation services by their primary focus on marketing and promoting specific communities and their attractions to prospective visitors and business travelers. While All Other Travel Arrangement and Reservation Services handle ticketing, reservations, and exchange services, convention and visitors bureaus concentrate on destination promotion, site selection assistance for meetings and conventions, and organizing group tours of local attractions. The key boundary is that convention and visitors bureaus engage primarily in community marketing and visitor attraction activities rather than processing travel reservations or ticket transactions.