NAICS 711310

Promoters of Performing Arts, Sports, & Similar Events With Facilities

Key Figures

Establishments
4,274
Census CBP · 2023
Employment
144,748
Census CBP · 2023
Market size
$21.6B
Census Economic Census · 2022

Figures are published for NAICS 711310 directly.

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Official definition

This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, held in facilities that they manage and operate and/or (2) managing and providing the staff to operate arenas, stadiums, theaters, or other related facilities for rent to other promoters.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain.

Which code does this activity belong in?

Establishments that organize and promote live events while owning or operating the venues where those events occur are classified in this code. The distinguishing boundary is facility ownership and operation; promoters of performing arts, sports, and similar events that do not themselves manage facilities, but instead rent venues operated by other establishments, are classified separately as promoters without facilities.

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Where this sits

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