NAICS 71311

Amusement & Theme Parks

Key Figures

Establishments
742
Census CBP · 2023
Employment
161,508
Census CBP · 2023
Market size
$19.2B
Census Economic Census · 2022

Figures are published for NAICS 71311 directly.

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Official definition

This industry comprises establishments, known as amusement or theme parks, primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. These establishments may lease space to others on a concession basis.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 713110, the only detailed industry in this group.

Which code does this activity belong in?

Amusement and theme parks operate multiple attractions including mechanical rides, water rides, games, shows, and themed exhibits as their primary activity. Amusement arcades, by contrast, are classified separately and focus on providing coin-operated games rather than a variety of integrated attractions. The distinguishing factor is whether an establishment operates as a comprehensive venue with diverse rides and entertainment experiences, or concentrates principally on arcade gaming machines.

VantaInsights Analysis AI-drafted

Written for NAICS 713110, the only detailed industry in this group.

Where this sits

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