Media Buying Agencies
Key Figures
Figures are published for NAICS 54183 directly.
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Official definition
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 541830, the only detailed industry in this group.
Which code does this activity belong in?
Media buying agencies purchase advertising time or space directly from media outlets and resell it to advertising agencies or advertisers. This distinguishes them from advertising agencies, which plan and create advertising campaigns and may use media buying agencies to execute the media purchasing component of those campaigns. Media buying agencies focus specifically on the transaction of acquiring and reselling media inventory rather than on campaign development or creative services.
Written for NAICS 541830, the only detailed industry in this group.