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NAICS 54184

Media Representatives

Key Figures

Establishments
1,233
Census CBP · 2023
Employment
23,093
Census CBP · 2023
Market size
$6.2B
Census Economic Census · 2022

Figures are published for NAICS 54184 directly.

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Official definition

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 541840, the only detailed industry in this group.

Illustrative examples

  • Newspaper advertising representatives (i.e., independent of media owners)
  • Radio advertising representatives (i.e., independent of media owners)
  • Publishers' advertising representatives (i.e., independent of media owners)
  • Television advertising representatives (i.e., independent of media owners)

Which code does this activity belong in?

Media representatives are independent agents selling media time or space on behalf of media owners, distinguishing them from advertising agencies that develop and create advertising campaigns for clients. Unlike media buying agencies, which purchase media on behalf of advertisers, media representatives act as intermediaries between media owners and potential advertisers, facilitating the sale of advertising inventory rather than developing advertising strategies or purchasing media for end clients.

VantaInsights Analysis AI-drafted

Written for NAICS 541840, the only detailed industry in this group.

Where this sits

54 Professional, Scientific, and Technical Services541 Professional, Scientific, and Technical Services5418 Advertising, Public Relations, and Related Services

Related classifications

54181 Advertising Agencies54182 Public Relations Agencies54183 Media Buying Agencies54185 Outdoor Advertising54186 Direct Mail Advertising54187 Advertising Material Distribution Services54189 Other Services Related to Advertising