Other Services Related to Advertising
Key Figures
Figures are published for NAICS 54189 directly.
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Official definition
This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).
Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 541890, the only detailed industry in this group.
Illustrative examples
- Advertising specialties (e.g., keychains, magnets, pens) distribution services (except direct mail)
- Sign lettering and painting services
- Display lettering services
- Store window dressing or trimming services
- Mannequin decorating services
- Welcoming services (i.e., advertising services)
- Merchandise demonstration services
Which code does this activity belong in?
Other Services Related to Advertising covers establishments providing specialized advertising services that fall outside the main advertising service categories. These include distributing advertising specialties like keychains and magnets, providing sign lettering and display lettering services, store window dressing, and merchandise demonstration services. The code excludes advertising agencies (classified in Advertising Agencies), public relations agencies (Public Relations Agencies), media buying and placement services (Media Buying Agencies and Media Representatives), outdoor advertising installation (Outdoor Advertising), direct mail campaigns (Direct Mail Advertising), and the physical distribution of advertising materials (Advertising Material Distribution Services).
Written for NAICS 541890, the only detailed industry in this group.