Direct Mail Advertising
Key Figures
Figures are published for NAICS 54186 directly.
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Official definition
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Source: US Census Bureau, 2017 NAICS Definitions. Public domain. Census publishes this definition under NAICS 541860, the only detailed industry in this group.
Which code does this activity belong in?
Direct Mail Advertising establishments create and design advertising campaigns for mail or direct distribution of materials like coupons and flyers, and prepare those materials for distribution. They may also compile and rent mailing lists. The boundary with Advertising Material Distribution Services lies in execution: direct mail advertising focuses on creating, designing, and preparing materials; the distribution services code covers establishments primarily engaged in the physical handling and delivery of advertising materials prepared by others.
Written for NAICS 541860, the only detailed industry in this group.