Nursing & Residential Care Facilities
NAICS 623 nursing and residential care: SNF staffing rules, Medicaid reimbursement, assisted living growth, and operator trends.
Industry at a Glance
Sector-wide aggregates across all businesses classified under NAICS 623 (2017 classification frame). For specific sub-industries within this sector, see the individual reports below.
Industry Overview
Nursing and residential care facilities (NAICS 623) cover skilled nursing facilities (SNFs), assisted living communities, continuing care retirement communities (CCRCs), and residential centers for individuals with intellectual or developmental disabilities. The subsector serves over 4 million residents nationwide and generates roughly $280 billion in annual revenue, with Medicaid covering approximately 60% of all nursing home residents. Major operators include Brookdale Senior Living, the largest U.S. senior living company with over 670 communities, and Ensign Group, which manages more than 275 skilled nursing facilities concentrated in California, Texas, and Arizona. Federal oversight runs through CMS's nursing home Five-Star Quality Rating System, while states set their own Medicaid reimbursement rates and staffing ratio mandates. In 2023, CMS finalized a federal minimum staffing rule requiring 3.48 hours of nursing care per resident per day, a regulation that hit facilities in rural states like West Virginia and Arkansas hardest, where recruitment pools are thinnest. The sector's workforce of roughly 3.2 million direct-care workers faces chronic turnover exceeding 50% annually at many SNFs, driven by physically demanding work and median pay near $16 per hour.
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Industry Trends
CMS's 2023 federal minimum staffing rule mandating 3.48 nursing hours per resident per day is forcing SNF operators to restructure labor models, with facilities in low-reimbursement states like Arkansas and Oklahoma facing the steepest compliance costs.
Memory care units are the fastest-growing segment in assisted living, driven by the Alzheimer's Association's projection that Alzheimer's cases will reach 12.7 million by 2050, and operators like Sunrise Senior Living are building dedicated dementia wings to capture this demand.
Medicaid supplemental payment programs, particularly directed payment arrangements in Texas and quality incentive programs in Ohio, are reshaping facility revenue in states that have expanded these tools post-pandemic.
Real estate investment trusts including Sabra Health Care REIT and CareTrust REIT are acquiring distressed nursing home properties at discounts, separating real estate ownership from operations and creating new landlord-tenant dynamics that affect facility investment decisions.
The PDPM (Patient-Driven Payment Model) reimbursement system, implemented by CMS for Medicare-covered SNF stays, is shifting operator strategy toward admitting higher-acuity patients with complex therapy and nursing needs rather than optimizing for therapy minutes.
Available Reports
2 industry reports available for purchase under Nursing & Residential Care Facilities.
1 report▾
Specialty Reports Available on Request
6 specialty industriesavailable on request▾
Industry Groups
Browse deeper into the NAICS hierarchy.
Nursing Care Facilities (Skilled Nursing Facilities)
Residential Intellectual & Developmental Disability, Mental Health, & Substance Abuse Facilities
Continuing Care Retirement Communities & Assisted Living Facilities for the Elderly
Other Residential Care Facilities
Frequently Asked Questions
What is NAICS 623? ▾
How does CMS's Five-Star Quality Rating System work for nursing homes? ▾
What is the difference between skilled nursing and assisted living? ▾
Why is nursing home staffing so difficult? ▾
How do Medicaid reimbursement rates affect nursing home quality? ▾
Related Guides
Get verified healthcare industry trends data from federal sources. Total US Healthcare Employment: 20M+ (Bureau of Labor Statistics, 2024).
How to start an assisted living facility: the US has 20,884 facilities (Census CBP) and private-pay rent averages $6,200/month (CareScout). Revenue model, licensing, and staffing.
Get sourced and cited nursing home occupancy rate data. National Occupancy, Certified Beds: 80.5% (VantaInsights Analysis · CMS data, 2026).
Get sourced and cited nursing home staff turnover rate data. Median Annual Nursing Staff Turnover: 44.9% (VantaInsights Analysis · CMS data, 2026).
Get verified daycare profit margins data from federal sources. Average Daycare Net Profit Margin: 10–15% (Industry Benchmarks, 2024).
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